You catch the draft as he takes through one example after another. Living life as if it belongs to you is silently sprinkled through out the pages. Enough space is rightly placed on the need for passion and self-conviction.
He takes you in a non-stop journey that is smooth. That is so much Pandey.Ī peep show in to world of Piyush Pandey. And he is liberal in sharing or giving credits where they are due. There is passion and an attitude of it is not over yet. This is what his advertising is all about. Jokes apart, there is huge memory bank filled with incidents, emotions archive in an easy to retrieve fashion. For the acid test when the real audience outside media-marketing-communication fraternity it needs a paperback edition. Such hazy pictures do no justice to a book from living legend of advertising ‘Piyush Pandey’. The quality of visuals leaves much to be desired. Font is big and easy for his age group readers, which would be many. You do not need to be in advertising, media or marketing to enjoy it. It amplifies the unstated philosophy of ‘this is what worked for me, it works for you- go enjoy take a jump and find out for yourself’. At the end of each chapter there is a net take out in a very matter of fact way. It is easy to read and simple to digest book. The emotions are apparent when he speaks of relations and gratitude. Here he opens his heart out in a very naked way. This is a book of on-going affair he has with brands. Pandeymonium is a one time unputdownable easy read. The ‘Y’ makes all the difference between Pandemonium and Pandeymonium. Fortunately he is one advertising person who treats the audience neither as his wife nor a moron. PANDEYMONIUM is a simple book on advertising or Pandey School of advertising. ‘Cheeky fellow’ a book happened so naturally to you. Ish se kuch kaha ya share kiya toh zimmedhari aapki. Aur sambhal kar rahiyeh nahi toh aapka character bhi kisi nayeh ishtehaar mai dheekega. Aap ishkay hastey huyeh chaharey par mat dhyaan dey. Friends- Family or cobbler -carpenter 0r Bus – train.
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